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The 4 C's of Web Activity

As part of our research on what user activity we might want to understand better through crowd-based approaches, we started to think about what people actually do on the Web. This list is by no means exhaustive; any suggestions for additions or modifications would be welcome. I think it’s a good starting point for thinking about how we can improve each of these activities or measure them:

  • Classify
    • Rate (an image, a video, an article, a song)
    • Tag (an image, a product, a video)
  • Contribute
    • Post (an image, an article, a classified ad, a video, a song)
    • Write (a Wikipedia article, a blog post, an e-mail)
    • Comment (on an article, on an image, on a video)
    • Discuss (an idea, a position, an article)
    • Draw or Paint
    • Edit (a Wikipedia article)
    • Sell (a used book, your home-made cookies)
  • Communicate
    • Talk (to friends, through Skype, to tech support)
    • Share/Recommend (a link to friends)
    • Email (a friend, someone you admire, a contact)
    • Connect (with people with shared interests, with potential employers)
  • Consume
    • Click (on a link)
    • Listen (to a podcast, to a song)
    • Watch (a news video, a video podcast, a TV show or movie)
    • Read (almost anything)
    • Buy (a book, a ticket, almost anything)
    • Search (for information, for people)

Which of these will be most important in the next five years? Which will become irrelevant? Are there ones you think aren’t even on this list yet, but will be?

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This page contains a single entry from the blog posted on July 29, 2008 12:59 PM.

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